Less than three minutes reading time
For the Petrol Man, life is not just about clothes, it's about character, craftsmanship, and the freedom to explore. Since 2013, the trusty American pick-up truck has played a leading role in our campaigns. It’s more than a backdrop, it’s a symbol of the freedom to discover, the drive to keep moving, and the grit to go your own way. Always moving. Always reliable. Always Petrol.
THE ORIGIN OF THE PETROL MAN
Since 1989, the Petrol Man has been at the core of our brand storytelling.
Rooted in American heritage and driven by authenticity, he represents a life on the move, where the open road is not a destination, but a way of living. From the very beginning, the pick-up truck has been his companion. Why? Because it reflects what he stands for: strength, purpose, resilience. It's not a trend, it’s tradition.
''Driven by grit. Defined by freedom.''
MORE THAN A VEHICLE
It's a way of life.
The Petrol Man doesn’t sit still. One season he’s chasing waves with his surfboard. The next, he’s hauling his motorcycle through the mountains. And no matter the load, the pick-up makes it possible. This vehicle is a constant in a changing world. It’s tough. It’s practical. It’s honest. Just like the Petrol Man.
We’ve never followed fashion for fashion’s sake. We follow the road. The pick-up truck isn’t a prop, it’s the core of our identity. It gives the Petrol Man the freedom to discover new places, take new risks, and write new stories.
“The open road” isn’t just a line, it’s a mindset. And the pick-up is how we live it.
