Winter '25 Collection: Drive into the wild with the Lumberjack Heritage Theme
This season, embrace the essence of the outdoors with our denim-driven designs, where the strength of tradition meets modern casualwear.
INTRODUCING THE THEME: LUMBERJACK HERITAGE
This season, we are proud to introduce our Lumberjack Heritage collection, deeply rooted in the rugged spirit of Wisconsin’s iconic lumberjack culture. Inspired by the raw beauty of the forest and the craftsmanship of woodworking, this collection blends casual style with durable design, paying homage to the lumberjack lifestyle while remaining true to our denim-driven ethos.
A celebration of the bold and resilient spirit of the Wisconsin woods. Inspired by the craftsmanship of lumberjacks and the raw beauty of nature, each piece is designed to offer durability, comfort, and style.
This season, embrace the spirit of the outdoors with our denim-driven designs, brought to life through three bold sub-themes: Indigo at the Core, Lumberjack-Inspired Style, and Wood-Inspired Craftmanship.
01 | INDIGO AT THE CORE
As always, denim is the backbone of our collection. With a focus on authenticity and quality, our denim are designed for those who appreciate timeless style with a nod to the hardworking spirit of the lumberjack.
Classic Jeans:
Made for durability and comfort, our jeans are a staple of the collection. With reinforced seams and rugged build. Made to last, from the outdoors to city life.
Denim Jackets:
Warm-lined and tough in style. Built for cooler days with the enduring strength of lumberjack gear.
Denim Shirts:
Versatile and stylish. Easy to pair with overshirts and outerwear, inspired by Wisconsin’s rugged wilderness.
02 | LUMBERJACK-INSPIRED STYLE
At the heart of the Lumberjack Heritage collection are pieces that channel the robust and hardworking nature of lumberjacks. Each item is crafted to reflect both functionality and style, using durable materials that embody the strength of the outdoors.
Lumberjack-Inspired Overshirts
Sturdy fabrics and practical designs make these overshirts ideal for cold days and outdoor adventures. Flannel patterns and rugged textures bring classic lumberjack style into everyday wear.
Hardwearing Outerwear
Durable yet comfortable, our jackets feature functional pockets and robust finishes, perfect for both city and outdoors.
Textured Knitwear
Chunky knits offer warmth and texture, with patterns inspired by woodgrain and traditional craftsmanship.
03 | WOOD-INSPIRED CRAFTMANSHIP
Wood is the core inspiration behind the entire collection. From color palettes that reflect the forest’s rich hues to design details that evoke the texture and grain of timber, we’ve taken the natural world as our muse.
Earthy Tones
Deep browns, pine greens, rustic reds, and accents of mustard and amber echo the shifting colors of autumn in the Wisconsin woods.
Woodgrain Details
From buttons to stitching, subtle woodgrain motifs add the raw texture of unpolished wood to each piece.
Artwork and Structure
Woodcut-inspired graphics meet solid, woodworking-like construction, rustic charm blended with modern style.
Did you know that the product names for our Fall Winter '25 collection are inspired by places in and around Wisconsin?
For this collection, we journeyed across the wild landscapes and storied places of North America. The names draw from majestic mountains, endless roads, and great lakes, alongside towns and cities that pulse with history and character.
From the rugged Rockies, the Great Plains, and Alaska’s wild coasts, to the forests and small towns of Wisconsin, every name carries a piece of the continent’s spirit. Just like the land itself, vast, diverse, and full of adventure, our collection blends strength, freedom, and a touch of wilderness.
Step into the stories behind the names and feel the call of America’s great outdoors.
OUR WISCONSIN INSPIRED ARTWORKS
This collection reflects a celebration of the bold and resilient spirit of the Wisconsin woods.
Explore earthy textures, warm layers, and a palette inspired by the golden hues of autumn in the Wisconsin woods. Towering pines, tranquil lakes, and winding forest trails come alive in our designs, with subtle nods to hidden cabins, rustic roads, and the serenity of the Northwoods.
Each piece captures the calm, strength, and raw beauty of nature, allowing you to carry the spirit of the wilderness wherever you go.
Embrace the unmistakable charm of the forest and feel the grounding energy in every detail.
FALL/WINTER must-haves
