Winter '24 Collection: Exploring the Alaska Theme

Petrol Industries B.V.

INTRODUCING THE THEME:

ICE RACING ALASKA

The Fall Winter 2024 collection takes inspiration from the thrilling world of ice racing in Alaska. From the intense preparation leading up to the race, to the heart-pounding action on race day, and finally the celebration of victory, each piece in the collection captures these electrifying moments. Just like the racers braving the icy tracks, our designs embody a spirit of resilience, speed, and triumph. Get ready to experience the rush of ice racing through the bold and dynamic pieces of our FW24 collection!

This season, we take you on a journey through three thrilling sub-themes: preparation for the race, race day itself, and the celebration of victory.

Petrol Industries B.V.
Petrol Industries B.V.

01 | RACE PREPARATION

Our Petrol man is gearing up for his ice racing adventure in Alaska. With precision, he tunes his car and plans a scenic route, making a pit stop along the way.

Fueled by his love for denim, he dresses in practical yet stylish gear – a tough pair of jeans and a comfortable denim shirt, ready for the challenges ahead. His look reflects both functionality and rugged style, perfectly suited for the demanding journey to the icy tracks.

Petrol Industries B.V.

02 | RACE DAY

It’s race day. Our Petrol man slips into a warm, comfortable jacket and hits the snow, drifting effortlessly with a sense of freedom and adventure. The rush of the race embodies the true spirit of Petrol, where the excitement of the drive meets the call of the open road. Every twist and turn reflects his passion for pushing boundaries, blending performance with style as he conquers the icy track.

Petrol Industries B.V.
Petrol Industries B.V.

03 | CELEBRATION

In his cozy knitwear, our Petrol man celebrates his personal victory, knowing he’s achieved something remarkable.

As he sits by the crackling campfire, a glass of whiskey in hand, he savors the peacefulness of the moment. The raw beauty of nature surrounds him, offering a quiet space to reflect on the adventure he’s just conquered.

In this serene setting, he takes pride in his journey, knowing the thrill of the race will always stay with him.

Petrol Industries B.V.

DID YOU KNOW THAT OUR FALL WINTER '24 PRODUCT NAMES ARE INSPIRED BY PLACES IN ALASKA?

For this collection, we drew inspiration from Alaska's rugged and untamed wilderness. Each product name is linked to a unique location, capturing the adventurous spirit of this incredible region.

Just as Alaska is known for its tough and resilient landscape, our products reflect the same sense of durability and style.

Discover the stories behind the names and embark on a journey through the wild beauty of Alaska!

Petrol Industries B.V.
Petrol Industries B.V.

OUR ALASKA INSPIRED ARTWORKS

Our latest collection captures the breathtaking essence of Alaska's untamed wilderness, merging artistry with the powerful forces of nature.

Inspired by the rugged beauty of towering mountains, vast ice fields, and the serenity of pristine forests, each design is crafted to evoke the spirit of adventure and resilience. Every piece in this collection reflects the bold and dynamic landscapes of Alaska, allowing you to carry the strength and freedom of the great outdoors wherever you go.

Embrace the call of the wild and embody the unstoppable energy of nature.
Petrol Industries B.V.

new Winter must-haves

Timber Wood
Chemise à Carreaux Aleknagik

€119,99

Army Green
-25%
Bodywarmer Cordova

€79,99€59,99

Army Green
-25%
Veste Bomber Savoonga

€119,99€89,99

Dark Black
-30%
Sweat à Capuche Artwork Taku

€59,99€41,99

Sky Captain
Pull en Maille Torsadée Diomede

€89,99