INTRODUCING THE THEME:
ICE RACING ALASKA
The Fall Winter 2024 collection takes inspiration from the thrilling world of ice racing in Alaska. From the intense preparation leading up to the race, to the heart-pounding action on race day, and finally the celebration of victory, each piece in the collection captures these electrifying moments. Just like the racers braving the icy tracks, our designs embody a spirit of resilience, speed, and triumph. Get ready to experience the rush of ice racing through the bold and dynamic pieces of our FW24 collection!
This season, we take you on a journey through three thrilling sub-themes: preparation for the race, race day itself, and the celebration of victory.
01 | RACE PREPARATION
Our Petrol man is gearing up for his ice racing adventure in Alaska. With precision, he tunes his car and plans a scenic route, making a pit stop along the way.
Fueled by his love for denim, he dresses in practical yet stylish gear – a tough pair of jeans and a comfortable denim shirt, ready for the challenges ahead. His look reflects both functionality and rugged style, perfectly suited for the demanding journey to the icy tracks.
02 | RACE DAY
It’s race day. Our Petrol man slips into a warm, comfortable jacket and hits the snow, drifting effortlessly with a sense of freedom and adventure. The rush of the race embodies the true spirit of Petrol, where the excitement of the drive meets the call of the open road. Every twist and turn reflects his passion for pushing boundaries, blending performance with style as he conquers the icy track.
03 | CELEBRATION
In his cozy knitwear, our Petrol man celebrates his personal victory, knowing he’s achieved something remarkable.
As he sits by the crackling campfire, a glass of whiskey in hand, he savors the peacefulness of the moment. The raw beauty of nature surrounds him, offering a quiet space to reflect on the adventure he’s just conquered.
In this serene setting, he takes pride in his journey, knowing the thrill of the race will always stay with him.
DID YOU KNOW THAT OUR FALL WINTER '24 PRODUCT NAMES ARE INSPIRED BY PLACES IN ALASKA?
For this collection, we drew inspiration from Alaska's rugged and untamed wilderness. Each product name is linked to a unique location, capturing the adventurous spirit of this incredible region.
Just as Alaska is known for its tough and resilient landscape, our products reflect the same sense of durability and style.
Discover the stories behind the names and embark on a journey through the wild beauty of Alaska!
OUR ALASKA INSPIRED ARTWORKS
Our latest collection captures the breathtaking essence of Alaska's untamed wilderness, merging artistry with the powerful forces of nature.
Inspired by the rugged beauty of towering mountains, vast ice fields, and the serenity of pristine forests, each design is crafted to evoke the spirit of adventure and resilience. Every piece in this collection reflects the bold and dynamic landscapes of Alaska, allowing you to carry the strength and freedom of the great outdoors wherever you go.
Embrace the call of the wild and embody the unstoppable energy of nature.
